7 Email Marketing Trends that can Boost Your Engagement as an SME

By stellaritesdigital.comBlog

Have you considered email marketing for your brand? If yes, how well have you capitalised on the latest trends to boost your conversion rate?

 

Orbelo reports that 81% of small businesses depend on email as their primary customer acquisition channel, in fact, roughly 333.2 billion emails are sent and received daily.

What more? Email remains one of the most efficient marketing channels with a return on investment of $51 for every $1 spent. This only goes to show that Small to Medium-sized businesses can tap into this channel to push their brand to the global audience.

What is Email Marketing?

Email marketing is the use of email to advertise products or services, as well as to establish connections with existing and potential customers. 

This marketing strategy enables businesses to tailor their messages to suit their customers’ preferences, and to keep them up to date on the latest developments.

When a relationship between your customer and your brand is strong, it leads to a greater degree of trust, loyalty, and devotion. 

Here are 7 comprehensive insights on utilising email marketing as a means to establish your brand, achieve market dominance, and boost your financial success.

1. Hyper-personalise Your Mails

Customers want to feel that companies are speaking directly to them and addressing their unique needs and interests. Therefore, email marketers will need to focus on creating targeted, relevant content that speaks directly to each customer’s interests and preferences.

The engagement rate of 71% of subscribers depends on the degree to which the mail is personalised. Addressing your subscribers by their first name is a good approach towards personalization that has yielded satisfactory results, but now it’s time to hyper-personalise.

Hyper-personalised emails incorporate information from various customer touchpoints to deliver exceptionally customised experiences. Such emails may comprise suggestions for products based on previous purchases, reports on monthly or yearly usage, and individualised offers based on customer behaviour.

2. Email Automation

Email automation is a marketing technique that dispatches automated emails to recipients based on their interaction with your website, products, or emails, or at predetermined intervals. Email automation operates through triggers, which can be either time-based or event-based.

Automating your emails can save you time and strengthen customer relationships.

By using an email automation tool, you can generate a single version of a discount email and even schedule a trigger for the days when your subscribers celebrate their birthdays.

3. Incorporate AI into your Strategy

In 2023, one of the most sought-after trends is the use of AI in email marketing. The reason behind this trend is that AI can drive successful email campaigns without requiring a considerable investment of time and resources.

Brands can utilise AI in email marketing by;

  • Composing subject lines and email content as seen in the image above with tools like ChatGPT and Jasper.ai. 
  • Anticipating the optimal timing for sending emails by gathering data from CRM tools like Hubspot.
  • Filtering email lists with tools like MailChimp or Brevo.

4. Use Mobile-friendly Templates

71% of subscribers delete an email if it doesn’t look good on their phones, this comes as no surprise because 81% of people open their emails from their phones.

Responsive email templates can increase your click-through rate by up to 15%. This can easily be done using platforms like MailChimp, SendInBlue and other email automation platforms.

5. Adopt Agile an Agile Strategy

According to Litmus, 53% of brands use roughly two weeks to prepare just one email. That’s quite some time, isn’t it? This flaw can be rectified by overcoming mini efficiencies through the adoption of agile email marketing practices.

Agile strategies are targeted at delivering multiple goals that can deliver value and are time-boxed. While traditional emails are targeted at selling products and services, Agile emails target Information, innovation, and inclusivity.

If you are seeking an advantage over your competitors, adopting agile methodologies is the way forward. This approach will not only minimise the time required to create individual emails but will also enable you to develop more efficient emails that yield tangible outcomes. 

You can achieve this by integrating a CRM tool like HubSpot into your email marketing strategy, with this integration, you will be able to boost lead generation, Marketing automation, Multi-touch revenue attribution and adaptive testing all at the same time

6. What about Dark Mode?

According to a report by Polar in 2019, 95% of people prefer Dark Mode! Shocking, right? Your email risks getting marked as spam if it doesn’t have dark mode compatibility, this is because even if it lands in your subscribers’ inboxes, they might not like the light mode experience and they can mark it as spam. You can avoid this by designing emails that are compatible with both modes.

You can render your emails in dark mode by:

And most importantly, using the dark mode feature on MailChimp or any email marketing tool with that option.

7. Keep it Compliant

All the above-mentioned efforts will be wasted if your emails are not compliant. The advent of The General Data Protection Regulation (GDPR) and other policies have issued us into a post-email privacy era and your business should be compliant too.

You can make your emails compliant with the following steps:

  • Only send emails to those who have given consent (subscribed)
  • Unsubscribing should be easy
  • Add your privacy policy to all emails
  • Ensure data security

Applying these steps would reduce the chances of your emails ending up in the spam folder.

The Future of Email Marketing

According to Statista, the global email user count reached 4 billion in 2020 and is projected to increase to 4.6 billion by 2025, that’s over half of the world’s population!

Finally, email marketing will continue to evolve in response to changes in technology and consumer behaviour. For example, the rise of mobile devices has already led to more mobile-friendly email designs and responsive layouts. As new technologies emerge, email marketing will need to adapt to ensure that it remains effective and relevant.

Are you looking to implement email marketing into your business?

Get in touch

11 thoughts on “7 Email Marketing Trends that can Boost Your Engagement as an SME”

  1. Pingback: Unleashing the Power of Digital Presence: A Guide for Local Businesses - Stellarites Digital

  3. 7upbet login 7upbet login 7upbet login
    Hey would you mind sharing which blog platform you’re working
    with? I’m going to start my own blog soon but I’m having a hard time selecting between BlogEngine/Wordpress/B2evolution and Drupal.
    The reason I ask is because your layout seems different then most
    blogs and I’m looking for something unique.
    P.S Apologies for being off-topic but I had to ask!

    Reply

  4. 65 togel 65 togel 65 togel
    Great goods from you, man. I’ve keep in mind your stuff prior to and you’re just
    too magnificent. I really like what you’ve received right here,
    really like what you are saying and the best way in which you assert
    it. You are making it enjoyable and you still take care of to stay it smart.

    I can not wait to read far more from you. That is really a great site.

    Reply

  5. usaha188 login usaha188 login usaha188 login
    You really make it seem so easy with your presentation but I find this topic to be really something that I think I would never understand.
    It seems too complex and extremely broad for me.
    I am looking forward for your next post, I’ll try to get the hang of it!

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *